BUSINESS DNA Unlocking The Hidden Potential In Your Business – 10th Anniversary Edition
Every business has hidden potential — untapped value, overlooked assets, and dormant capabilities just waiting to be activated. Business DNA helps you find it, unlock it, and turn it into lasting advantage.
Celebrating its 10th Anniversary, this updated edition of the classic business breakthrough guide dives deep beneath the surface of your organisation to identify what truly drives growth, profitability and resilience.
Far more than a strategy manual, Business DNA offers a structured approach to decoding how your business really works — and how to transform it from within.
Inside, you'll uncover:
The 7 core components that shape your business’s DNA
Practical diagnostics to pinpoint strengths, weaknesses and unrealised value
Field-tested tools for aligning your people, processes, products and positioning
Proven strategies to reignite performance in every department
And a fresh perspective on what success really means for your business
If you’re ready to stop guessing and start engineering real, repeatable success — this book will show you how.
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