THE ACCIDENTAL ACCOUNTANT
Strictly No-Nonsense, Practical &
Effective Business Building Advice
We didn’t set out to build a multi-office accountancy firm — but we did. Year after year, new locations launched. Revenues climbed. And while the rest of the industry talked about consolidation and cautious growth, we moved fast, stayed lean and outpaced them all.
How? By breaking the rules that didn’t work — and doubling down on what did.
In The Accidental Accountant, we reveal the unvarnished story of how we built a high-performing business without outside funding, fancy strategy decks or industry backing. It's a real-world account of business growth at speed — complete with the wins, the missteps, and the systems we created along the way.
But this book isn't about accounting. It’s about business done differently. You’ll discover:
The counterintuitive growth strategies we used to scale — and why they worked
The internal frameworks that allowed us to lead multiple teams without losing control
The truth about pricing, positioning, people and performance in a fast-moving firm
And a no-fluff look at what it really takes to grow a business in any sector, from the inside
Whether you're building a professional services firm or leading something entirely different, this is your behind-the-scenes guide to growth that actually works.
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